Cousin Archibald

John Lewis Christmas ad's pitch designs

Last april I was asked by Mike Bell -executive producer at Tandem Animation Studio in London- to do the character designs for the pitch his studio was making in order to get the advertisement that british major store John Lewis was about to produce for its Chritsmas' campaign.
Several diferent british animation studios were competing for the price.
Well. The pitch sadly didn't go on for Tandem and the final project was given to Hornet/Blinking to be done by them. And they've really done a very nice job on it, as you'll see.
I must say working with Mike and his partners was a pleasure. We tried to do our best to get the ad, but...
I promised Mike I'd wait for the ad to be released before I showed my stuff on this blog.
I've just read this on Cartoon Brew today:

http://www.cartoonbrew.com/advertising/disney-florida-veterans-create-hand-drawn-spot-for-british-retailer-john-lewis-90804.html

And at John Lewis' page:

http://www.johnlewis.com/inspiration-and-advice/az-of-christmas/bear-and-hare?intcmp=HP_he_2_bearandhare_08-11-13

And so, I now feel free to show you some of the stuff -rough and final- I did last springtime for that Tandem's pitch.
Hope you enjoy it.
To you, Mike. All the best.

Faisán. Rough & Touch Up

From a cartoon at Libertad Digital

Screening

Sketches and doodles

Grass

Cotton candy

Shower cap

Mujer

I can spit like a boy

Some dogs

Doodles

Thumbnails, sketches, doodles

Old man

From a cartoon at Libertad Digital

Phone call drawings

This is the kind of stuff I call "Phone Call Drawing".
It's something you draw on a paper while talking to someone on the phone.
You think of nothing. Just draw whatever goes through your head.
These are a couple of them I just did tonight.

Planning

Rush time

Oink !

Some toppings

Mr. Darcy is back

Twist and Shout

Volley